KURSAAL

Strategic Brand & Logo Product Files

FIRE HAS NO RULES.

The Identity of a Living Landmark

Welcome to the official Kursaal Brand Identity Download Centre. Here you can access the approved strategic brand and logo identity developed for Kursaal in Grottammare, Italy.

Rooted in the architectural heritage of Palazzo Kursaal, the identity unites two spirits: KUR — The Spirit of Fire and SAAL — The Spirit of Conviviality.

Download the Complete Brand Identity

Kursaal Strategic Brand and Logo Product Files.zip

The complete delivery is organized into nine numbered asset sections, accompanied by the Brand Strategy and Brand Style Guide documents.

Official Kursaal Download Files

01 — Original Adobe Illustrator Masters

Folder: 01_Original_Illustrator_Masters
Format: AI

The 15 original editable logo masters are the authoritative artwork for all future applications. They cover three identity elements—wordmark, wordmark with tagline, and AA logomark—across standard, inverted, transparent-background, and black-and-white variations.

1. Kursaal Wordmark Logo.ai
2. Kursaal Wordmark Logo with Tagline.ai
3. Kursaal Logomark.ai
4. Kursaal Wordmark Logo Inverted.ai
5. Kursaal Wordmark Logo with Tagline Inverted.ai
6. Kursaal Logomark Inverted.ai
7. Kursaal Wordmark Logo With Transparent Background.ai
8. Kursaal Wordmark Logo with Tagline With Transparent Background.ai
9. Kursaal Logomark With Transparent Background.ai
10. Kursaal Wordmark Logo Inverted With Transparent Background.ai
11. Kursaal Wordmark Logo with Tagline Inverted With Transparent Background.ai
12. Kursaal Logomark Inverted With Transparent Background.ai
13. Kursaal Wordmark Logo Black & White.ai
14. Kursaal Wordmark Logo With Tagline Black & White.ai
15. Kursaal Logomark Black & White.ai

Best for: Designers, signage makers, production partners, and future brand development. Preserve the original masters.

02 — Vector PDF Logos

Folder: 02_Vector_PDF
Format: PDF

15 scalable vector PDF versions matching the Illustrator masters. Suitable for professional layout, artwork sharing, signage preparation, menus, stationery, and packaging.

Best for: Suppliers who need scalable artwork but do not work in Adobe Illustrator. For colour-critical printing, refer to section 07.

03 — PNG Logo Files

Folder: 03_Transparent_PNG
Format: PNG

15 high-resolution PNG exports covering the full wordmark, tagline lockup, AA logomark, inverted treatments, background variants, and black-and-white artwork.

Best for: Digital presentations, websites, social posts, email signatures, and marketing graphics. Select files specifically labelled transparent when the logo must sit over a photograph or custom background.

04 — SVG Vector Logos

Folder: 04_SVG
Format: SVG

15 scalable SVG files corresponding to the approved artwork variations.

Best for: Responsive websites, headers, footers, digital interfaces, and web animation. Maintain the original proportions and check legibility at mobile sizes.

05 — High-Resolution JPG Logos

Folder: 05_JPG
Format: JPG

The corrected 15-file JPG collection includes:

• 01–03: Primary wordmark, wordmark with tagline, and AA logomark.
• 04–06: Inverted versions of the three identity elements.
• 07–12: Standard and inverted background variations.
• 13–15: Black-and-white versions of the three identity elements.

Best for: General-purpose documents, office applications, presentations, and suppliers requesting JPG. JPG does not support transparency; use PNG or SVG for transparent artwork.

06 — Social Media Profile Pictures

Folder: 06_Social_Media_Profile_Pictures
Format: PNG

Ready-to-use profile pictures for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, WhatsApp Business, Google Business Profile, and Telegram.

Six treatments are included: primary full wordmark, full wordmark with tagline, alternate AA logomark, and inverted versions of all three. Platform-sized exports, universal high-resolution masters, a preview, and a file manifest are included.

Best for: Social media and business profiles. Use the full wordmark as the primary choice; choose the AA logomark where small-size legibility is better.

07 — Print-Ready CMYK Artwork

Folder: 07_Kursaal_Print_Ready_CMYK
Formats: PDF, TIFF

30 production-oriented files: 15 CMYK vector PDFs and 15 CMYK TIFF images at 300 DPI, plus print-production instructions and a file manifest.

Best for: Menus, printed stationery, packaging, posters, and production preparation. CMYK appearance depends on printer profile, paper, inks, and production method. Request a proof and confirm the printer's required ICC profile before final production.

08 — Mobile App Icons

Folder: 08_Mobile_App_Icons
Formats: PNG and developer configuration files

Four design options: primary full wordmark, inverted full wordmark, alternate AA logomark, and inverted AA logomark.

• iOS: 1024 × 1024 artwork and Xcode AppIcon asset catalog.
• Android: 512 × 512 Play Store artwork, adaptive foreground/background layers, legacy launcher sizes, and XML examples.
• Web/PWA: 192 × 192 and 512 × 512 icons, maskable variants, and manifest examples.

Best for: App developers. The full wordmark is the primary brand option; the AA symbol may be more legible at launcher-icon sizes. Test on actual devices.

09 — Website Favicons

Folder: 09_Kursaal_Web_Favicons
Formats: ICO, SVG, PNG, HTML, WEBMANIFEST

Browser and device icons based on the approved AA logomark with a transparent background.

• favicon.ico: Multi-resolution browser favicon.
• favicon.svg: Scalable favicon for compatible browsers.
• PNG sizes: 16, 32, 48, 64, 96, 128, 180, 192, 256, 384, and 512 pixels.
• Apple touch icon: 180 × 180 pixels.
• Android/PWA: 192 × 192 and 512 × 512 pixels.
• site.webmanifest: Web app icon configuration.
• favicon-implementation.html: Sample installation markup.

Best for: Web developers implementing browser-tab icons, bookmarks, touch icons, and PWA metadata.

Brand Strategy & Brand Style Guide

Kursaal Brand Strategy — PDF

The strategic foundation of Kursaal, including heritage, positioning, Andrea's vision, audience, hospitality philosophy, brand personality, values, and the symbolism behind the identity.

Kursaal Brand Style Guide — PDF

The practical reference for approved logo usage, colour specifications, typography, the AA meaning mark, conversation pattern, and production guidance. All suppliers should consult it before creating new branded materials.

Understanding the Logo System

Wordmark: KURSAAL — the principal visual signature.

Wordmark with tagline: KURSAAL — FIRE HAS NO RULES.

AA meaning mark: A compact symbol formed from the double AA and an element derived from the tilted U in KUR. Its repeated rhythm evokes a hall full of conversations.

Official Brand Colours

• Live Flame: #DA411E — energy, fire, transformation.
• Charred Wood: #3F1921 — warmth, depth, memory.
• Soft Limestone: #EEE1D1 — architecture, materiality, elegance.

Usage Essentials

• Always use supplied artwork; do not redraw or distort the logo.
• Preserve proportions and approved colour treatments.
• Use SVG or vector PDF for scalable graphics and PNG when transparency is needed.
• Use the AA mark when the full wordmark becomes too small to read.
• Keep the tagline exactly as approved: Fire Has No Rules.
• Consult the Brand Style Guide and confirm technical requirements with each supplier.

A Brand Designed to Live

Kursaal's identity expresses a place where fire transforms ingredients, architecture carries history, and people gather to share food, conversation, music, and art.

KUR is the energy.
SAAL is the gathering.
KURSAAL is where the two become an experience.

FIRE HAS NO RULES.

But it has a place to call home.

KURSAAL.

Official Download

Kursaal Strategic Brand and Logo Product Files.zip

Download the approved package from the official brand identity page:
https://kursaal.gdimidesign.com/download/

Please retain the original masters and share only the relevant folders with appointed designers, developers, printers, and production partners.

Brand Strategy & Visual Identity by gdimidesign
Designed with meaning. Built to last.